Why were you at the Helsinki Outdoor & Hunting Fair 2025?

The Wilderness Fair is related to game food for hunting, which makes the event an excellent opportunity to showcase Traeger’s grills.

What did you aim to achieve by participating this year?

This year, our primary aim was to raise awareness of the Traeger brand among consumers, while at the same time creating an image for our dealers as a credible industry operator. We also participated with other brands we represent, which brought awareness to these and us as their importer.

”Our goal was not to make big sales, but that came on top of that.”

Response Nordic Ltd

What would you say to a company thinking of participating next time?

Be sure to start early so that you get a large enough spot in a good location that suits you best. Take care of as much pre-marketing as possible on your part and invite as many of your own stakeholders as possible to visit your stand. Announce new products or other items worthy of attention to your media contacts and follow up after the fair.