Mediacard
Helsinki Outdoor Expo
12–14 February 2027, Helsinki Expo and Convention Centre
At the same time with the Helsinki International Boat Show
Helsinki Outdoor Expo returns in 2027 – welcome to the world of nature, outdoor activities and hunting
Helsinki Outdoor Expo offers a unique opportunity to dive into outdoor life and hunting, while discovering new routes and equipment for hiking and trekking. The event provides information, tips, tools and gear, as well as inspiration for both enthusiastic newcomers and seasoned outdoor experts. At the same time, the parallel Boat Show (Venemessut) invites you to explore the diverse possibilities of fishing and enjoying life on the water.
Product categories
Hunting | Trekking | Nature
Visitor target groups
Hikers, anglers, hunters, nature enthusiasts, outdoor lovers, those interested in outdoor pursuits, families and leisure seekers.
Outdoor Expo at the social media
Key figures
Helsinki Outdoor Expo 2025
34955
Visitors (incl. the Boat show)
85
Exhibitors
2468
exhibition area sqm
91
Media representatives
67 % of visitors
were satisfied with the event
Exhibitor’s profile
80
% of exhibitors were satisfied with the event
68
% of exhibitors are sure or almost sure to participate also to the next event
80
% of exhibitors participated in the event to increase brand awareness
Visitor profile
Visitors
Women 37,39 %
Men 60,98 %
Don’t want to answer 1,63 %
Average age of visitors 48 years
Reasons for attending
Finding ideas and inspiration 67 %
News and trends 55 %
Shopping 42 %
Meeting experts face to face 22 %
Programme 12 %
Interest in product categories
Hunting 38 %
Equipment & gear 75 %
Nature photography 20 %
Outdoor activities & nature 50 %
Hobbies 29 %
Clothing & accessories 56 %
Military & security services 22%
Place of residence
Helsinki Metropolitan Area 42 %
Other parts of Uusimaa 19 %
Pirkanmaa 6 %
Southwest Finland (Varsinais-Suomi) 5 %
Kanta-Häme 5 %
Päijät-Häme 7 %
Explore the event
Tapahtuma-alueet
Helsingin Erämessujen tapahtumakartta päivittyy myöhemmin.
Prices
Stand prices
Stand space: 100 € / sqm
Expo start: 670 €
- incl. 16A 230V 3,6kW socket, electricity consumption, visibility and environmental fee
Sub exhibitor fee: 450 €
VAT will be added to the prices
You can book exhibition space only and build your own stand, choose a ready-made stand solution, or take advantage of our stand design and construction services.
| Stand size | Ready made stand |
|---|---|
| 4 sqm | 287 €/sqm + alv |
| 6-10 sqm | 229 €/sqm + alv |
| 12-21 sqm | 194 € /sqm + alv |
| 24-36 sqm | 173 €/sqm + alv |
| 40-50 sqm | 153 €/sqm + alv |
Stand packages
A ready-made stand offers a cost-effective and easy way to take part in events at Messukeskus. Complete your pre-built stand with furniture and branded décor to create a functional space that reflects your company’s identity.
Want to stand out from the crowd? Showcase your company, products and services with a stylish Premium stand.
The price includes:
- Exhibition space
- White walls with Molto structure
- White laminate flooring
- 2 m² storage area
- Two graphic panels (1919 × 2410 mm)
- Truss lighting package
- Stand construction and dismantling, as well as initial cleaning
Please note: The Premium stand is available only as a corner or end stand.
| Premium package 6, stand size 24-36 sqm | 302 €/sqm + VAT |
| Premium package 7, stand size 40-50m² | 267 €/sqm + VAT |
You can also order a custom-designed stand from us.
Contact: design@messukeskus.com
SUSTAINABILITY
Sustainable experiences
We develop sustainable events in collaboration with partners across different regions. We take care of the environment while also bringing employment and income to the event area.
We promote wellbeing at work and foster an atmosphere of equality, respect, and openness at our events. Everyone is welcome to attend as their authentic selves.
Expomark is part of the Finnish Fair Corporation and committed to shared sustainability efforts. Messukeskus is a pioneer in sustainability within the event industry, working across social, economic, and environmental responsibility. Progress is reported annually in accordance with the UN Sustainable Development Goals.
Beyond unforgettable experiences, events play a significant role in creating jobs and boosting the economy. Last year, events organised at Messukeskus Helsinki contributed €187 million to the Helsinki metropolitan area and supported employment equivalent to 2,535 person-years.
Contact us
Let’s plan the ideal participation package for your company!
Terms of participation
The terms below apply in addition to the general terms of Expomark Oy
- Expo start 670 € (incl. 16A 230V 3,6kW socket, electricity consumption, visibility and environmental fee) is charged from all exhibitors.
- The invoice for participation is due before the fair, the due date is 6 Jan 2027
- Exhibition stands must be enclosed by wall structures with a minimum height of 2.5 metres.
- For two-storey stands, 50% of the stand space rental fee will be charged for the floor area of the upper level.
- For other companies coming to the stands, a Visibility and Environmental Fee of 450 € will be charged. The exhibitor who has booked a stand is responsible for the participation fees of his/her joint stand.
- Participation includes exhibitor and parking passes as well as admission tickets based on stand size. Additional tickets can be ordered at a discounted rate.
- An extra charge of 25 € + VAT/invoice is charged if additional invoices need to be made when, for example, the space rental is paid by several companies, or the company contact information is being changed.
- VAT 25,5% will be added to the prices.
Notes regarding stand programme:
- All programme activities and other operations must take place within the exhibitor’s own stand area.
- The maximum sound level allowed at the stand is 75 dB.
- To ensure visitor safety, all activities at the stand – such as object throwing – must be carried out in a way that does not pose any risk of injury.
Orders for structures, furniture and technical services:
- Please place your orders on time, as prices will increase in stages starting 40 days before the event.